Communication , Michigan State University

Today was the first day in the Michigan State University communication program.

It started with an introduction about the program and MSU.

There was an exercise to pick an objective of the ATP program, then it shows the message , identify target audience , the medium to deliver the message , and an  evaluation a plan.

This basically was to deliver a strategic thinking process.

Later, we  talked about culture. Define what culture is in general. Then link it to the company's culture.
The interesting part was, the company has a culture, consisting of certain elements that were mentioned in the definition, and employees may not accept or  recognize  these elements .

1. values
2. Heroes
3. rituals
4. cultural networks

The company will have officially listed values that all employees share. Also informal values that are part of the culture.

The company has heroes that tell stories about the company history . Although not all  employees may be aware of these heroes.